Shopify Email popup is a popular method for Shopify store owners to capture leads and boost conversions. These popups encourage users to exchange their email addresses for discounts, newsletters, or other offers. The traditional Shopify email popup technique is ineffective because visitors do not pay attention to popups that interrupt their browsing.
Today, we will explore three Shopify email popup alternatives that effectively increase your conversion and customer email list. Shopify email popup alternatives are slide-in opt-in forms, gamified popups, and exit-intent popups. These can help you improve conversions and sweeten customer engagement.
Why Traditional Shopify Email Popups Are Losing Effectiveness
Common Issues with Traditional Popups
Conventional email popups frequently make users irritable. When visitors continually see the same Shopify email popups on multiple websites, they ignore it. It can lower the conversion rates because of overexposure. Now, it is a hard time for Shopify stores that still using traditional email popups and cannot attract more leads anymore because users find them intrusive and irrelevant.
Impact on User Experience
Popups that appear as soon as a user enters a website can interfere with their experience. Users are there to browse, and a popup interrupting their flow may drive them away instead of convincing them to sign up
3 Effective Alternatives to Traditional Shopify Email Popups
1. Slide-in Opt-in Forms
How Slide-in Forms Work
Slide-in opt-in forms are less intrusive than traditional popups. Instead of appearing in the center of the screen, they slide in from the side, allowing users to engage with the form without completely interrupting their browsing experience.
Benefits of Using Slide-in Forms
Slide-in forms increase engagement because they are more subtle and user-friendly. They don’t take over the entire screen, allowing visitors to continue exploring your store. It increases their chances of signing up, resulting in higher conversion rates.
Best Practices for Slide-in Forms
To maximize the effectiveness of slide-in forms, keep the design clean and the messaging clear. Ensure that the form is easy to fill out and offers a compelling reason for visitors to share their email addresses, such as exclusive discounts or early access to sales.
2. Gamified Popups
How Gamified Popups Work
Gamified popups are interactive forms encouraging users to participate in a game or challenge to win a reward. Examples include spin-the-wheel or scratch-and-win popups that offer discounts or other perks in exchange for email sign-ups.
Why Gamification Boosts Engagement
By adding a fun and interactive element, gamified popups can grab users’ attention and make the experience enjoyable. It increases the likelihood that they will engage with the popup and provide their email address.
Examples of Effective Gamified Popups
Brands like fashion and beauty stores often use gamified popups. For example, offering customers the chance to spin a wheel for discounts in exchange for their email addresses can significantly boost engagement.
3. Exit-Intent Popups
What Is an Exit-Intent Popup?
Exit-intent popups track user behavior to detect when visitors are about to leave the page. The popup appears before they close the tab or browser window, offering a last-minute deal or incentive to stay on the site.
Why Exit-Intent Popups Work Well
Exit-intent popups are highly effective because they target users who are already leaving. Offering a discount or special offer now can persuade them to stay, increasing your chances of conversion.
Tips for Creating High-Impact Exit-Intent Popups
To make exit-intent popups more effective, make the offer compelling and time-sensitive. The design should be simple and manageable. A clear call-to-action like “Claim Your Discount Before You Go!” can boost conversions.
Benefits of Using These Alternatives Over Traditional Shopify Email Popups
Improved User Experience
Unlike traditional popups, slide-in forms, gamified popups, and exit-intent popups do not interrupt the user’s experience. They provide a smoother, more enjoyable browsing experience while effectively capturing leads.
Better Conversion Rates
Studies have shown that alternatives to traditional email popups, such as exit-intent and gamified popups, result in higher conversion rates. These methods encourage more sign-ups by offering users a more engaging and less disruptive experience.
Enhanced Customer Engagement
Gamified popups and slide-ins are designed to engage customers rather than interrupt them. These alternatives can foster a better connection with your audience by offering fun, interactive, or well-timed forms.
Best Practices for Implementing Email Popup Alternatives on Shopify
Design Tips for Slide-in and Gamified Popups
Keep the design of your slide-in and gamified popups simple and on-brand. Sidestep mess, and make the form easy to fill out. Also, ensure the reward or offer appeals to your target audience.
Timing and Targeting Strategies
For optimal results, trigger popups based on user behavior, such as after viewing a specific number of products or about to leave the website. It helps target more engaged users.
Mobile Optimization for Popups
Since many users shop on mobile, your popups must be mobile-friendly. Use responsive design to ensure they look and function well on any device.
Tools to Use for Popup Alternatives on Shopify
Best Shopify Apps for Slide-in Forms
Some top apps for slide-in forms on Shopify include:
- OptinMonster
- Privy
- Klaviyo
These tools provide easy-to-use interfaces and lots of customization options.
Tools for Gamified Popups
To create gamified popups, use apps like:
- Wheelio
- WooHoo
These apps make adding interactive elements to your popups easy and increase engagement.
Exit-Intent Popup Software
For exit-intent popups, use apps like:
- Optimonk
- Justuno
They offer advanced targeting features and customizable templates to help you create effective exit popups.
Conclusion
Traditional Shopify email popups are becoming less effective, but better alternatives are available. By using slide-in opt-in forms, gamified popups, or exit-intent popups, you can improve conversions and offer a better user experience.
These methods are less intrusive, more engaging, and have been proven to deliver better results. Start exploring these alternatives today to boost your Shopify store’s lead generation and customer engagement.
Dynamic Dreamz is an expert in developing websites and stores that improve your sales to the next level. We also implement Shopify email popup alternatives you choose to create your customer email list. Platforms and technologies to develop your eCommerce store and website are given below:
- Shopify
- WooCommerce
- Magento
- BigCommerce
- WordPress
- PHP/Laravel
We offer other development and designing services, such as Android development, iOS app development, Theme customization and redesign, Cross-platform app development, Store or Website migration, Shopify mobile app development, Shopify public app development, and White-label development services.
You can choose any platform or technology for your eCommerce store and website. If you want any other platform, you can contact us with a detailed quote, and we can also help you create a store and website of your choice.
FAQs
What are the best alternatives to traditional Shopify email popups?
Slide-in forms, gamified popups, and exit-intent popups are great alternatives for traditional Shopify email popups.
How do exit-intent popups work?
Exit-intent popups detect when a user is about to leave and display a targeted offer. It’s the best way to show popups so users are satisfied with Shopify email popups.
Are gamified popups effective for lead generation?
Yes, gamified popups increase engagement by adding a fun, interactive element so users can spend more time and easily understand your services.
Can I use these popup alternatives on mobile?
Yes, ensure that all popups are mobile-optimized for the best results. These Shopify email popup alternatives are also beneficial for mobile.
Do slide-in forms convert better than traditional popups?
Slide-in forms are less intrusive and often result in higher conversion rates.
