Fuelling Every Day, One Smoothie at a Time Tankbar

Tankbar was born out of a simple but deeply relevant insight: That many people want to eat healthy food, but in this modern lifestyle, it’s difficult to find that. So, the Tankbar comes forth as the answer, a fresh, nutrient-packed smoothie loaded with proteins, superfoods & healthy fats delivered directly to your home or office.

So, whether it's about fuelling focus during a busy workday or simply to power recovery after training, Tankbar is there to ensure that you get the right nutrition that is always within reach.

Here, customers can order individual smoothies or choose a flexible subscription every 2 or 4 weeks, and it’s fully customisable and cancellable at any time. Their product range includes a Starter Kit and subscription bundles of 20, 28, and 40 smoothies, giving every customer a plan that fits their lifestyle and appetite.

With a growing Swiss customer base and an expanding product range, Tankbar needed a Shopify store that could handle the complexity of their subscription and bundle model while delivering a seamless, premium shopping experience.

Dynamic Dreamz stepped in to build exactly that, a fully custom health food eCommerce website on the Hongo theme, tailored precisely to Tankbar's vision and requirements.

Tankbar had a compelling product, a clear mission, and a loyal and growing audience. What they needed was a digital storefront sophisticated enough to handle their unique business model without compromising on user experience.

Here are the key challenges that Dynamic Dreamz addressed:

• Complex subscription and bundle model: Tankbar's offering goes well beyond a simple add-to-cart experience. With customisable smoothie bundles of 20, 28, and 40 units and recurring subscription options, this smoothie brand Shopify store needed advanced functionality that the standard Shopify setup couldn't deliver out of the box.
• Custom bundle functionality: Customers needed the ability to group multiple products together, select their preferred smoothies, and purchase them as a seamless bundle, a highly specific requirement that demanded custom development from the ground up, aka a custom bundle functionality Shopify.
• Communicating a health-first brand digitally: Tankbar's brand is built on freshness, simplicity, and nutrition. Every design and UX decision had to reflect those values; the store needed to feel as clean and energising as the product itself.
• Deep customisation on the Hongo theme: The client's specific vision required going significantly beyond the Shopify Hongo theme customisation and its default capabilities, demanding extensive custom front-end development and thoughtful UX enhancements throughout.
• Building trust in the Swiss eCommerce market: Swiss consumers have high standards for digital experiences. The store had to feel premium, professional, and completely reliable to convert health-conscious shoppers into long-term subscribers.

Dynamic Dreamz approached the Tankbar project with a focus on two things above all else: functionality that works flawlessly and a design that earns trust instantly. Every development decision was made in service of Tankbar's customers and their unique buying journey.

Fully Customised Shopify Store on the Hongo Theme

Our development team built the entire Tankbar store on a custom Shopify store Switzerland with the Hongo theme, with deep, bespoke customisation, tailored sections, custom components, and carefully crafted layouts that bring Tankbar's clean, health-forward identity to life online. The result is a nutrition brand online store that feels uniquely Tankbar, not off-the-shelf.

Key capabilities:

• Complete custom Hongo theme development well beyond default theme capabilities
• Clean, health-forward design language aligned with Tankbar's brand identity
• Intuitive navigation designed around Tankbar's subscription and bundle-first product range
• Fully responsive, mobile-optimised experience for on-the-go Swiss shoppers

Custom Product Bundle Functionality

The standout feature of the Tankbar store is its custom bundle functionality, allowing customers to group multiple smoothie products together and purchase them as one seamless package. This was built entirely from scratch, designed to mirror the flexibility Tankbar offers its customers and make the bundle buying journey as frictionless as possible.

Key capabilities:

• Custom bundle builder allowing multiple products to be grouped and purchased together
• Flexible quantity selection across bundle tiers 20, 28, and 40 smoothie options
• Seamless add-to-cart and checkout flow for bundled products
• Built to support Tankbar's subscription model alongside one-time bundle purchases
• Reduces friction in the purchase journey for high-consideration subscription customers

Subscription-Ready Store Architecture

With recurring orders at the core of Tankbar's business model, we structured the entire store architecture to support and promote the subscription experience, making it easy for new visitors to understand the offering and for existing customers to manage their plans.

Key capabilities:

• Clear subscription tier presentation 20, 28, and 40 smoothie plans
• The Starter Kit section is designed to onboard first-time customers with confidence
• Streamlined checkout flow optimised for both one-time and recurring purchases
• UX enhancements designed to reduce drop-off and improve subscription conversion

• Delivered a fully customised Shopify store on the Hongo theme, built precisely to Tankbar's vision and tailored for the Swiss health and nutrition market
• Implemented custom bundle functionality from scratch, allowing customers to group and purchase multiple smoothies seamlessly in a single transaction
• Built a subscription-ready store architecture that supports Tankbar's flexible 20, 28, and 40 smoothie plan model
• Created a clean, health-forward digital experience that reflects Tankbar's brand values of simplicity, freshness, and nutrition
• Developed a mobile-optimised storefront for health-conscious Swiss shoppers who browse and buy on the go
• Established a scalable Shopify foundation that can grow with Tankbar as they expand their product range and customer base across Switzerland